A fashion label brand based on a popular question.

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This brand name is short for the popular question “what the f#$% is this?”. It was designed with a subversive fashion label in mind.

Possible uses include:

  • Fashion label
  • Product review site


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Additional information


This is a dot-com domain. The .com TLD is the most sought after domain extension for business.



First Registered

June 2017

Domain Length

8 characters